28-6100
Upon completion of course, students should be able to; 1) understand how marketing influences/directs business decisions; 2) develop ad/promotion strategies designed for specific results; 3) produce a consolidated marketing plan that reflects marketing requirements. Also covers; 4) analyzing case studies to better implement business/professional goals; 5) utilize market data for application within career objectives; and 6) apply marketing skills directly to business goals. [This core course is taken concurrently w/28-6116 econ for Arts Mgrs]
Course descriptions are stored in OASIS and are maintained by the Associate Dean for each School.
