28-5665
This coures is designed to provide students who want to start their own business with the knowledge an skills necessary to create a successful online business from inception to operation. Topics include developing an online business business plan, obtaining financing, conten, design, and other website development issues, web marketing, brand management, production, distribution and fulfillment issues, customer and employee relations, privacy and security issues regarding electronic transactions, and business-to-business options, among others. Recent case studies of very successful to unsuccessful online businesses will be used.
Course descriptions are stored in OASIS and are maintained by the Associate Dean for each School.
