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Columbia College Chicago
Marketing Communication Courses
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Marketing Communication Courses

54-0435 Introduction to Marketing Communication
54-0440 Marketing Goes to the Movies
54-1500 Introduction to Marketing
54-1501 Introduction to Sales Promotion*
54-1503 Introduction to Sales & Sales Management*
54-1505J Selling with Your Ears: Listening and Other Personal Selling
54-1523 Topics in Marketing
54-1530 Marketing Research Basics
54-1600 Introduction to Advertising
54-1601 Consumer Behavior (Adcult)
54-1602 The Anatomy of the Commercial
54-1603 Advertising in America
54-1604 Interactive Advertising*
54-1605 Advertising Copywriting I*
54-1606J Design Principles for Copywriters
54-1672 Topics in Advertising*
54-1700 Introduction to Public Relations
54-1701 Public Relations Writing I WI
54-1702 Special Events and Promotions
54-1703 Public Relations Resources
54-1704J Pitching the Media for the Layman
54-1706J Extemporaneous Speaking: How to Ad-lib on the Radio
54-1708 Topics in Public Relations*
54-1800 Introduction to Sports Marketing*
54-2500 Introduction to Market Research*
54-2502 Creativity in Marketing*
54-2503 Marketing Not-for-Profit Organizations*
54-2504 Customer Information Marketing*
54-2510 Brands & Branding*
54-2515 Technology for Marketing*
54-2520 Visuals for Communication
54-2530 Hispanic Marketing
54-2550 Global Marketing Workshop - Prague
54-2560 Shopper Marketing
54-2601 Advertising Workshop*
54-2602 Advertising Production I*
54-2603 Business to Business Advertising*
54-2604 Advertising Campaigns and Case Studies*
54-2605 Advertising Copywriting II* WI
54-2606 Interactive Advertising Campaign Development
54-2615 Advertising Production II: Print Production Seminar*
54-2701 Public Relations Cases & Crisis Communication*
54-2704 Public Relations for Arts, Culture, and Social Services*
54-2705 Political & Government Public Relations
54-2707 Public Relations Issues*
54-2708 Social Change Communications*
54-2709 Shaping Public Opinion
54-2710J Social Protocol
54-2711J PR in the Films
54-2712 Social Media and PR Strategies
54-2713 Strategic Media Relations
54-2801 Sports Public Relations and Marketing*
54-2802 Marketing Communication Law*
54-2803 Sponsorship for Sports and Live Entertainment*
54-2804 Advertising and Promotion for Sports Marketing
54-2900 Introduction to Media*
54-2901 Selling and Buying Media*
54-2905 Social and Emerging Media
54-2990 Culture, Race and Media* SS
54-3088 Internship: Marketing Communications**
54-3089 Internship: Marketing Communication**
54-3098 Independent Project: Marketing Communication**
54-3099 Independent Project: Marketing Communication**
54-3501 Marketing Case Workshop*
54-3502 Developing a Marketing Plan* WI
54-3503 New Products Marketing*
54-3504 The Account Executive and the Brand Manager
54-3505 Marketing Yourself/Job-Seeking Strategies
54-3506 Portfolio for Marketing
54-3535 Global Marketing
54-3570 Communication Tools for Business
54-3601 Copywriting & Popular Culture
54-3602 International Advertising Techniques
54-3603 Copywriter/Art Director Team*
54-3604 Creative Portfolio Development*
54-3605 Advertising Campaigns Practicum I*
54-3606 Advertising Campaign Practicum II*
54-3620 Topics in Marketing: Visuals for Communication
54-3670 Semiotics for Creators of Popular Culture* SS WI
54-3672 Topics in Advertising*
54-3675 Buzz In Marketing Communication
54-3701 Public Relations Presentation Skills SP
54-3702 PR Campaigns*
54-3703 PR Activism and Organizing
54-3704 Employee Engagement
54-3705 Debate and Individual Events* SP
54-3706 Communicating with an Angry Public
54-3707 Global Public Relations
54-3708 Topics in Public Relations*
54-3709 Humor as Political Communication
54-3710L Survey Entertainment Business (LA)*
54-3711L Entertainment Marketing Communication (LA)*
54-3712L Entertainment Marketing Communication Workshop (LA)*
54-3800 Directed Study in Sports Marketing
54-3810 Applied Consumer Insights
54-3811 Applied Marketing Intelligence
54-3860 Themes in Marketing Communication: Consumer Happiness
54-3901 Media Workshop*
54-3970 Adcult at the Movies
54-3971 Discrimination, Stereotypes & Stigma in Advertising
54-3972 Product Placement & Cultral Seeding*
54-3975 Concepting & Brainstorming
54-3977 Museum Branding*
54-3978 Ad Agency*

* Prerequisite Required
** Permission of Department Required