48 CREDIT HOURS ARE REQUIRED TO COMPLETE THIS MAJOR.
MARKETING COMMUNICATION
21 CREDIT HOURS
MARKETING COMMUNICATION Courses: 7/ 7
Course Title Credits Grade
54-1500 Integrated Marketing 3 D
54-1600 Introduction to Advertising 3 D
54-1601 Consumer Behavior (Adcult) 3 D
54-1700 Introduction to Public Relatio 3 D
54-2900 Introduction to Media* 3 D
54-2500 Introduction to Market Researc 3 D
54-3505 Marketing Yourself/Job-Seeking 3 D
15 CREDIT HOURS
PUBLIC RELATIONS Courses: 5/ 5
Course Title Credits Grade
54-1701 Public Relations Writing I 3 D
54-2701 Public Relations Cases & Crisi 3 D
54-2707 Public Relations Issues* 3 D
54-2708 Social Change Communications* 3 D
54-3702 PR Campaigns* 3 D
PR FOCUS AREAS
9 CREDIT HOURS - Marketing Communication majors with a concentration in
Public Relations are required to complete 9 credit hours of electives
in the Agency/Corporate, Public Policy/Nonprofit, or Sports Marketing
Focus Areas. Select a minimum of three courses from the three focus
areas below.
AGENCY / CORPORATE FOCUS Courses: 0/ 3
Course Title Credits Grade
54-1503 Introduction to Sales & Sales 3 D
54-1702 Special Events and Promotions 3 D
54-3701 Public Relations Presentation 3 D
PUBLIC POLICY/NONPROFIT Courses: 0/ 3
Course Title Credits Grade
54-1702 Special Events and Promotions 3 D
54-2704 Public Relations for Arts, 3 D
54-2705 Political & Government Public 3 D
54-3701 Public Relations Presentation 3 D
54-3703 Grassroots Political 3 D
SPORTS MARKETING FOCUS Courses: 0
Course Title Credits Grade
54-1800 Introduction to Sports 3 D
54-2801 Sports Public Relations and 3 D
54-2802 Marketing Communication Law* 3 D
54-2804 Advertising and Promotion for 3 D
INTERDISCIPLINARY
3 CREDIT HOURS
INTERDISCIPLINARY REQ. Courses: 1/ 1
Course Title Credits Grade
54-3088 Internship: Marketing 1 D
54-3704 Internal Marketing* 3 D
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