A MINIMUM OF 48 CREDIT HOURS ARE REQUIRED TO COMPLETE THIS MAJOR.
21 CREDIT HOURS
MAJOR CORE REQUIREMENTS Courses: 7/ 7
Course Title Credits Grade
54-1500 Integrated Marketing 3 D
54-1600 Introduction to Advertising 3 D
54-1601 Consumer Behavior (Adcult) 3 D
54-1700 Introduction to Public Relatio 3 D
54-2500 Introduction to Market Researc 3 D
54-2900 Introduction to Media* 3 D
54-3505 Marketing Yourself/Job-Seeking 3 D
12 CREDIT HOURS
MARKETING CONCENTRATION Courses: 4/ 4
Course Title Credits Grade
54-1501 Introduction to Sales Promotio 3 D
54-1503 Introduction to Sales & Sales 3 D
54-2515 Technology for Marketing* 3 D
54-3501 Marketing Case Workshop* 3 D
3 CREDIT HOURS
MARKETING CAPSTONE CLASS Courses: 1/ 1
Course Title Credits Grade
54-3502 Developing a Marketing Plan* 3 D
12 CREDIT HOURS
MARKETING ELECTIVES Courses: 4/ 4
Course Title Credits Grade
54-1800 Introduction to Sports 3 D
54-2502 Creativity and Marketing* 3 D
54-2503 Marketing Not-for-Profit 3 D
54-2504 Customer Information Marketing 3 D
54-2505 E-Commerce/Database Marketing* 3 D
54-2510 Brands & Branding* 3 D
54-2801 Sports Public Relations and 3 D
54-2802 Marketing Communication Law* 3 D
54-2804 Advertising and Promotion for 3 D
54-3088 Internship: Marketing 1 D
54-3089 Internship: Marketing 1 D
54-3503 New Products Marketing* 3 D
54-3503 New Products Marketing* 3 D
54-3504 The Account Executive and the 3 D
54-3520 Visuals for Communication 3 D
54-3523 Topics in Marketing 1 D
54-3530 Hispanic Marketing 3 D
54-3535 Global Marketing 3 D
54-3570 Communication Tools for 3 D
9 CREDITS - Focus in Sports Marketing Communication -
Students may use at least 9 credit hours of their
Department electives or College-Wide electives as a
Focus in Sports Marketing Communication. Select from
the following courses:
SPORTS MARKETING FOCUS Courses: 3/ 5
Course Title Credits Grade
54-1800 Introduction to Sports 3 D
54-2801 Sports Public Relations and 3 D
54-2802 Marketing Communication Law* 3 D
54-2804 Advertising and Promotion for 3 D
Contents of this page maintained by the Associate Dean.