A MINIMUM OF 48 CREDIT HOURS ARE REQUIRED TO COMPLETE THIS MAJOR.
21 CREDIT HOURS
CORE REQUIREMENTS Courses: 7/ 7
Course Title Credits Grade
54-1500 Integrated Marketing 3 D
54-1600 Introduction to Advertising 3 D
54-1601 Consumer Behavior (Adcult) 3 D
54-1700 Introduction to Public Relatio 3 D
54-2500 Introduction to Market Researc 3 D
54-2900 Introduction to Media* 3 D
54-3505 Marketing Yourself/Job-Seeking 3 D
15 CREDIT HOURS
ADVERTISING REQUIREMENTS Courses: 5/ 5
Course Title Credits Grade
54-1501 Introduction to Sales Promotio 3 D
54-1605 Advertising Copywriting I* 3 D
54-3670 Semiotics for Creators of 3 D
54-2601 Advertising Workshop* 3 D
OR 1 of the following:
54-3975 Concepting & Brainstormin 3
54-2602 Advertising Production I* 3 D
OR 1 of the following:
54-1604 Interactive Advertising* 3
9 CREDIT HOURSS - To complete the Marketing Communication major with a
concentration
in Advertising, students are required to complete nine credits of
department electives. Select three courses from the elective
options below. Students are also required to complete at least ONE of
the Capstone Courses.
ACCOUNT PLANNING ELECT. Courses: 0
Course Title Credits Grade
54-2603 Business to Business 3 D
54-2604 Advertising Campaigns and Case 3 D
54-2901 Selling and Buying Media* 3 D
54-3502 Developing a Marketing Plan* 3 D
54-3601 Copywriting & Popular Culture 3 D
54-3602 International Advertising 3 D
54-3606 Advertising Campaign 6 D
54-3675 Buzz In Marketing Communicatio 3 D
54-3901 Media Workshop* 3 D
54-3970 Adcult at the Movies 3 D
COPYWRITING / CREATIVE Courses: 0
Course Title Credits Grade
54-1602 The Art of the Television 3 D
54-2502 Creativity and Marketing* 3 D
54-2602 Advertising Production I* 3 D
54-2605 Advertising Copywriting II* 3 D
54-2615 Advertising Production II: 3 D
54-3603 Copywriter/Art Director Team* 4 D
54-3606 Advertising Campaign 6 D
54-3701 Public Relations Presentation 3 D
MEDIA ELECTIVES Courses: 0
Course Title Credits Grade
54-2901 Selling and Buying Media* 3 D
PRODUCTION ELECTIVES Courses: 0/ 2
Course Title Credits Grade
54-1602 The Art of the Television 3 D
54-2615 Advertising Production II: 3 D
9 CREDITS - Focus in Sports Marketing Communication -
Students may use at least 9 credit hours of their
Department electives or College-Wide electives as a
Focus in Sports Marketing Communication. Select from
the following courses:
SPORTS MARKETING FOCUS Courses: 0/ 4
Course Title Credits Grade
54-1800 Introduction to Sports 3 D
54-2801 Sports Public Relations and 3 D
54-2802 Marketing Communication Law* 3 D
54-2804 Advertising and Promotion for 3 D
GENERAL ELECTIVES Courses: 0
Course Title Credits Grade
54-2603 Business to Business 3 D
54-3602 International Advertising 3 D
54-3672 Topics in Advertising* 1 D
54-3970 Adcult at the Movies 3 D
54-3088 Internship: Marketing 1 D
3-6 CREDITS - SELECT ONE CAPSTONE COURSE
CAPSTONE Courses: 1/ 1
Course Title Credits Grade
54-3604 Creative Portfolio Development 3 D
54-3605 Advertising Campaigns 6 D
54-3606 Advertising Campaign 6 D
54-3978 Ad Agency* 3 D
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