Academics
Arts Entertainment & Media Management
Degree Requirements
Arts Entertainment & Media Management
Level I Required Courses: 8/ 8
Course Title Credits Grade
28-1110 Introduction to Management 3 C-
28-2170 Managerial Economics 3 C-
28-1115 Introduction to Marketing the 3 C-
28-2110 Accounting I 4 C-
28-2111 Legal Aspects Arts and 3 C-
28-2115 Computer Uses for Managers 3 C-
28-2120 Writing for Managers* 3 C-
28-3110 Finance 3 C-
Students must choose 6 credit hours (2 courses) from the following list.
Level II Choices Courses: 2/ 2
Course Title Credits Grade
28-2150 Topics:Organizational Behavior 3 C-
28-2160 Labor Relations for the Arts 3 C-
28-2165 Managing Human Resources 3 C-
28-2250 Investments 3 C-
28-2610 E-Business I 3 C-
28-3120 Accounting II 3 C-
28-3130 Arts Entrepreneurship I 3 C-
28-3135 Strategic Management 3 C-
28-4123 Arts Management Experiential 3 C-
28-4125 Ethics & Business of Arts 3 C-
28-4155 Investment Portfolio 3 C-
28-4511 Building Leadership Skills 3 C-
Students must complete 15 credit hours within the Advertising/Graphic
Arts/Interactive Multimedia track.
Level III Choices
Advertising/Graphic Arts Courses: 5/ 5
Course Title Credits Grade
28-3130 Arts Entrepreneurship I 3 C-
28-4516 Arts Entrepreneurship II 3 C-
28-4270 Decision Making: Visul Arts 3 C-
28-2610 E-Business I 3 C-
28-4665 E-Business II: Strategies 3 C-
28-4315 Fund Raising 3 C-
28-4310 Grant Proposal Planning and 3 C-
28-4660 Management Applications 3 C-
28-2155 Sales and Management 3 C-
Students must complete 6 credit hours of Context coursework within the
Advertising/Graphic Arts/Interactive Multimedia focus.
Context Choices
Advertising/Graphic/Mult Courses: 2/ 2
Course Title Credits Grade
54-1601 Consumer Behavior (Adcult) 3 C-
39-1100 C-
24-2803 Culture, Race and Media* 3 C-
35-3610 Digital Media Culture* 3 C-
22-2170 History of Communication Desig 3 C-
Students must complete 6 credit hours of Practice coursework from the
Advertising/Graphic Arts/Interactive Multimedia focus.
Practice Choices
Advertising/Graphic/Mult Courses: 2/ 2
Course Title Credits Grade
22-2510 Advertising Art Direction: 3 C-
22-2520 Advertising Design 3 C-
35-2400 C-
35-3405 Authoring Interactive Media II 3 C-
23-1200 Digital Photography for Non 3 C-
22-1221 Visual Design for Interactive 3 C-
Internship Courses: 1/ 1
Course Title Credits Grade
See your Internship Coordinator to select and register for your internship. You
must have a cumulative gpa of 3.0 or higher and you must have completed a
minimum of 60 total credit hours to register for internship.
28-3188 Internship: Management 1 C-
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