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COMMUNITY
EVENTS
WCRX 88.1 FM is interested in the community. Send us your community
event at least three weeks in advance to: WCRX Radio Public
Service Department, 33 East Congress, Chicago, IL. 60605.
HELPFUL TIPS
• Basic details of your event
• Typed/double-spaced/one page
• No descriptive information (PSAs are usually 30 seconds
or less in length)
• Pronunciation of difficult names
• Contact Person/phone number (in case of questions)
FOLLOW THE GENERAL RULES
OF JOURNALISM
• Who: Your Organization Name
• What: Your Event
• When: Time / Date
• Where: Place
• Why: Reason for the Event, including proceeds to benefit
what organization.
• How: Call for tickets and other information, ticket prices
or requirements for attending.
Answer those questions and you'll provide the basic information
needed for a PSA. The station can write an announcement that
provides specific information for listeners.
FCC Guidelines to Underwriting The Federal Communications Commission
requires on-air identification of the person or organization
furnishing the underwriting contribution. A division or subsidiary
may be mentioned if it is the donor or underwriter and if the
entity is a bonafide operating division. In making the on-air
announcement, the FCC allows non-commercial stations to broadcast
slogans that don’t promote, location and telephone information,
and “value-neutral” descriptions of product lines
or services. The FCC specifically prohibits the broadcast of
information about prices or discounts, inducements to buy, or
any call to action. On-air acknowledgments may not interrupt
regularly scheduled programming. In complying with this FCC
regulation, WCRX’s policy is to identify underwriters
at the beginning and end of specific programs and/or at regular
breaks in the broadcast schedule identified above. The
FCC guidelines permit underwriting acknowledgements to include
(1) Logograms or slogans which identify but do not promote
(2) Information about the location of the underwriter
(3) Value neutral description of a product line or service
(4) Brand/trade names, and product or service listings.
(5) No comparative/qualitative descriptions, price information,
calls to action, or inducements to buy can be included in
an announcement. Also, underwriting announcements must be
kept fairly short, within the realm of 15-30 seconds.
Sample Underwriting Announcement
"This program
is made possible in part by listeners like you and the Chicago
Herald. Each week, the Chicago Herald provides in-depth coverage
of downtown and South Loop news and issues, arts and entertainment
listings, reviews, and classified ads. The Chicago Herald--on
newsstands every Thursday. WCRX thanks the Chicago Herald
for their kind support."
Schedule and Rates During
the academic year, underwriting announcements for each donor
air at least three times daily in accordance with the FCC
requirements. All announcements are recorded and air at normal
breaks in the broadcast schedule at approximately: 30 and:
58 each hour, Monday through Saturday. Unless otherwise indicated
in the “Underwriting Agreement,” announcements
will be randomly scheduled throughout each broadcast day;
however, donors may request specific times and/or program
placement.
The specific wording of each announcement will be indicated
in the “Underwriting Agreement.” Additionally,
WCRX will identify underwriters in any promotional material
including the radio station’s web site.
WCRX Rates are as follows: Each
announcement is considered to sponsor 30 minutes worth of
programming.
1-15 Announcements $8.50 per
16-29 Announcements $8.00 per
30-44 Announcements $7.50 per
45-59 Announcements $7.40 per
60-74 Announcements $7.30 per
75-89 Announcements $7.20 per
90-104 Announcements $7.10 per
105+ Announcements $7.00 per
Rates are $700.00 per academic semester
(September – December or January – April) or $1300.00
for the calendar year. Rates may be prorated for special programming
or schedule requests. Please contact the station’s faculty
adviser.
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Donors
Special thanks to the following companies for supplying our radio station with donations, refreshments and contest prizes:
• Seven Eleven, 600 S. Dearborn or call 312-987-1041
• Alpha Baking Company – Adam Hitchman.
• Goodman Theater, 190 N. Dearborn or visit www.goodman-theatre.org
ABT Electronics - 1200 North Milwaukee Ave, Glenview, illinois 60025 or call 847-967-8830 or visit www.abtelectronics.com
Underwriting on WCRX Radio What
is Underwriting? As a non-profit
radio station, WCRX cannot air paid advertisements. We are allowed,
however, to thank businesses for donations made to the station with
short on-air acknowledgements (30 seconds or less).
Benefits of Underwriting on WCRX RadioWCRX is a 100-watt station reaching about a 20-mile
radius around Chicago. We are a very diverse station with students
working on the air and behind the scenes. We broadcast 12 hours
a day, Monday through Saturday. WCRX has won over 30 national
awards for quality programming in the areas of public service, education,
news, promotion and entertainment. WCRX will celebrate 25 years on the air and broadcasts live on the world-wide web. The award
winning WCRX website is www.wcrx.net.
• Underwriting is a way to put your company’s
name before an audience of quality conscious 18-24 year old consumers.
• Your support is a contribution to the community, where your
company does business.
• Underwriting builds goodwill, enhances your company’s
image and demonstrates your outward public relations.
• Your company’s message is concise and broadcast in
an environment free from commercial clutter, increasing impact.
•WCRX’s format is CHR-Hip Hop and Dance.
• WCRX offers a wide range of genres, attracting listeners
interested in Funk, Jazz, Classic Rock, Metal, Salsa, Meringue,
Rhythm and Blues, Reggae, Alternative, Live Mixing and Sports Talk.
Through WCRX underwriting, your message will reach a diverse audience.
• Underwriting is an inexpensive way to be heard on the radio
and tax-deductible.
• Your company’s name, logo and message will be included
on the WCRX web site.
WCRX News and Sports WCRX's
award-winning news department provides up-to-the-minute local news
and sports, live, 10 times a day. WCRX also provides hourly and
bottom of the hour national and world news through the resources
of the Associated Press Network. Founded in 1848, The Associated
Press is the world's oldest and largest newsgathering organization.
WCRX broadcasts select UIC Flames men and women's basketball.
WCRX Special Programming Opportunities for
Sponsorships
• During the month
of February, WCRX provides 2 hours of music programming daily and
a radio drama in celebration of Black History Month.
• During the month of October, WCRX provides 2 hours of music
programming daily in celebration of Hispanic Heritage Month.
• Four times a year, the WCRX news and sports department provides
special news and sports series.
• The WCRX Job Line is aired Monday through Friday at 11:30am,
2:30pm and 5:30pm.
• The “Masters in the Mix” program is WCRX’s
longest running “live mix” show, every Friday evening
from 9 to midnight.
• The WCRX “Lunch Time Noon Mix”
and the “Mix at Six” are a mainstay at WCRX Radio.
For more information contact:
Cheryl Morton Langston
Phone: (312) 344-8155
Email: clangston@colum.edu
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