54-2709
Public opinion is a potent force in shaping public policy. Knowing how to use PR strategies, tactics, and tools to reach key public and private decision makers and opinion leaders is critical to success. This class examines and evaluates TV and electronic news, print publications, Web sites, and blogs to develop communication plans, strategies, and tactics to move an issue from a loosely defined argument through clear, actionable steps to a coherent policy outcome.
Course descriptions are stored in OASIS and are maintained by the Associate Dean for each School.
