54-2603
Course is an intensive workshop that focuses on strategies and techniques that apply for business-to-business or "B2B" advertising. Designed to help students understand key differences between business-to-business versus regular business-to-consumer or "B2C" advertising, this course requires the students' development of B2B campaigns for inclusion in their portfolios.
Course descriptions are stored in OASIS and are maintained by the Associate Dean for each School.
* Prerequisite Required.
