54-1800
Course explores the breadth of the sports marketing industry and its consumer and communication realities. This intermediate marketing course introduces students to the Sports Marketing concentration or provides a marketing elective. Students learn how to decide market selection and how to plan, create, and assess sports marketing communication programs that include advertising, marketing, public relations, and new media.
Course descriptions are stored in OASIS and are maintained by the Associate Dean for each School.
* Prerequisite Required.
