54-1708
This course is explicitly focused on strengthening the tools PR practitioners utilize in the early years of their careers, with a strong emphasis on research, front-end campaign development, service learning and Web 2.0. This will be achieved in the context of GLBT-centered communications, a relatively complex yet still underdeveloped practice group. This will include, but is not limited to, assessing an organization's GLBT communications needs, developing an understanding of the market, interacting with GLBT media and PR professionals, identifying relevant channels (media, online, events, sponsorships, charitable giving, etc) and creating a powerful message platforms
Course descriptions are stored in OASIS and are maintained by the Associate Dean for each School.
* Prerequisite Required.
