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Columbia College Chicago
Course Description: The Business of Broadcasting
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Course Description: The Business of Broadcasting

The Business of Broadcasting

28-4610

Course provides historical background of the television business, beginning with the initial launch of the industry in the 1940s. Students examine the establishment of the regulatory system, including the Federal Communications Commission (FCC), the operational structure of stations and networks, the development of cable and satellite broadcasting, and the programming policies and strategies of the present broadcasting industry. Class provides a road map to business practices and methods of operation of broadcasting up to the end of the 20th century.

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