Academics
Course Descriptions
Course Description: Special Events: Concert and Festival Sponsorship
28-2850
Course offers in-depth study of marketing special events, especially outdoor events such as concerts, festivals, fairs, parades, and sports events. Students are introduced to professional possibilities and learn how and why corporate sponsors use special events for cause-related marketing. Students write a sponsorship proposal.
Course descriptions are stored in OASIS and are maintained by the Associate Dean for each School.